Demographics and Psychographics: blog tasks

 1) What information do media companies use to create a demographic profile of their audience?

Gender, income, education and occupation.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Makes it easier to reach the target customers.

3) What are the seven different Pychographic groups?

The Aspirer. They seek status ; The Explorer. They seek discovery ; The Mainstreamer. They seek security ; The Reformer. They seek enlightenment ; The Resigned.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Reasons or desires that drive people to take specific actions or make certain choices. 

5) What psychogra           ph ic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

The Explorer and The mainstreamer